A Handbook of Corporate Communication and Public Relations - download pdf or read online

By Sandra M. Oliver,Sandra Oliver

ISBN-10: 0415334195

ISBN-13: 9780415334198

A daring addition to current literature, this ebook offers a superb review of company verbal exchange. Taking an interdisciplinary procedure, it bargains readers the in-depth research required to actually comprehend company communique, company process and company affairs in addition to the proper public kin issues.

With a clean new method of this subject, the authors problem reductionist perspectives of company conversation, offering persuasive proof for the concept that with out an organizational verbal exchange method, there isn't any company strategy.

Written by means of a powerful checklist of foreign specialists, the textual content is definitely illustrated with modern case reviews, drawing out the main pertinent best-practice results of theoretically dependent purposes. Its 4 sections cover:

  • national communication

  • international communication

  • image, identification and popularity management 

  • the destiny for company conversation idea and practice.

This is a vital one-stop reference for all teachers, practitioners and scholars looking to comprehend company communique and public relations.

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A Handbook of Corporate Communication and Public Relations by Sandra M. Oliver,Sandra Oliver

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